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Glossary
| Term | Description |
|---|---|
| VAST Ad | The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST-formatted ad responses. VAST 3.0 adds critical functionality that opens up the in-stream digital video advertising marketplace, reducing expensive technical barriers and encouraging advertisers to increase video ad spend. |