Glossary

Term	Description
Cache Busting	A technique that sites use to minimize the caching process, forcing the proxy servers to get new content or new ads for each request.
Call to Action	Words in an ad (audio, video or synced banner) that entice the listener to do something. A typical call to action is “click here” or “download now.” Ads with call to action will generally have higher click through rates (CTRs).
Campaign	A Campaign is an accumulated schedule of spots /creative that will run between a specific start date and a specific end date. All spots / creative and all flights must fall within the campaign run dates.
Campaign Manager	The Campaign Manager is the Ando Media streaming commercial scheduling interface. It is used primarily by users who oversee and manage Paid Content and Campaigns for a station.
CAN-SPAM	The name for the U.S. law (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 20003) that regulates commercial email.
Check-in	The process where the Injection software syncs the local streaming computer to the Triton Digital central network on a regular basis via the Check In Agent. This is done automatically every 10 minutes, 24 hours a day.
Check-in Agent	The Ando Check-in Agent is an application installed on the streaming computer at the local radio station. This application makes sure that the local streaming PC and the Ando central network are communicating with one another.
Click Through Rate (CTR)	CTR’s are calculated by dividing the click-through number by the number of ad impressions. Historically, CTR have been considered the measure of success for all Internet ad campaigns. CTRs can be used as one metric for determining the success of a search or direct response campaign and for other A/B testing scenarios, such as copy testing. However, click-through rates should not be used to measure branding effectiveness. See Interaction Rates and Return on Investment (ROI).
Click-Through	The action of clicking an ad unit and being redirected to another web page. The ad server that served the ad will count the total clicks and calculate the click-through rate (CTR).
Client Console	The Client Console is the user interface that all clients access when they log into their Triton Digital accounts. Legacy Ando Media users will recognize this as the same Client Console that has been redesigned since the merger between Stream the World and Ando Media.