|
Term
|
Description
|
| VAST Ad |
The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST-formatted ad responses. VAST 3.0 adds critical functionality that opens up the in-stream digital video advertising marketplace, reducing expensive technical barriers and encouraging advertisers to increase video ad spend. |
| Webcast Metrics |
The MRC accredited measurement product that allows stations to get census data about the listenership of their station(s). |
|
