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51 What does impressions mean?

Impressions are the number of times an ad was heard or seen. impressions are calculated by multiplying the number of people listening to the stream by the number of spots played. It's the number of people streaming at the moment the ad is played. For example,…
52 What file types can I upload and use in campaigns?

Our system was built (both the Campaign Manager and the Injector Manager) to be 100% file agnostic. What we mean by that is that users can upload any file into the system and the system will take it and process it as expected. However, what can actually play,…
53 What is Ad Wire and how do I enable it?

Ad Wire is a remnant inventory tool that allows stations to run paid advertising in their stop sets and generate incremental dollars. From time to time, our Ad Operations team gets orders directly from clients that are added to Ad Wire and if stations opt…
54 What is the sell-out inventory number for :30?s and :60?s

Essentially the station is duplicating its on air inventory. So basically, the same number of spots will play on-line as they do on air. There is an Inventory Avails report which can be run to ascertain a projection of potential Impressions available over…
55 What's the difference between Impressions reported in the Campaign Manager and Sessions shown in Webcast Metrics?

The short answer is that they are two totally different things. SESSIONS are player tune-in’s where the user stays connected for a minimum of 1 continuous listening minute or longer. Impressions are counted when an ad plays to members of the listening audience…
56 Why are my Preroll / Gateway avails less than the number of Session Starts?

Gateway ads, also known as Prerolls, play when listeners go to a website and open the stream. Most gateways are video files served in a device based manner to the player and play from the player before the listener is connected to the stream. Based on the…
57 Why isn't my pre-roll playing?

If a pre-roll / gateway is properly scheduled (and all needed variables are set and the campaign is active) most likely, the current flight is pacing ahead of its goals and as such, not available to be played at that time. To verify this, check the ad progress…
58 Why isn't my spot playing?

There are several issues that could cause an ad not to play. Here are some of the most common things to check: If a single Campaign has not garnered any plays whatsoever... 1. Check to ensure that the campaign has been Activated. If you view the Campaign…
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