Search the Knowledgebase
What does impressions mean?
Author: Jeremy Argue Reference Number: AA-00234 Views: 2659 Created: 2010-11-19 11:05 0 Rating/ Voters


Impressions are the number of times an ad was heard or seen.  impressions are calculated by multiplying the number of people listening to the stream by the number of spots played. It's the number of people streaming at the moment the ad is played.

For example, if there are 100 people listening to a radio station when a single spot plays, that spot play would generate "100 impressions", but only account for a single spot play.

You can share this article or rate it by clicking the proper link below. If you found this article useful, please tell us so that we can write more like it! Thanks!
Subscribe to Comments Subscribe to Comments
Subscribe to Updates Subscribe to Updates
Email to a Friend Email to a Friend
Print Article Print Article
Export to PDF Export to PDF
Add to My Favorites Add to My Favorites
Remove from Favorites Remove from Favorites
Was this article helpful?  let us know by rating it (1=Lowest, 5=Highest) Was this article helpful? let us know by rating it (1=Lowest, 5=Highest)