In the reconciliation report what is the difference between "$ billable" and "$ delivered in date range"?
Author: Jeremy Argue Reference Number: AA-00270 Views: 5941 Created: 2010-11-19 15:52 |
0 Rating/ Voters
|
|
Billable is defined as the lesser of either $ Delivered or $ Ordered. So, if a campaign over-delivers (say, due to more people listening at the time of a spot play than the campaign goal needs to deliver for the last spot play) - make sure to reference the $ Ordered number. Since typically stations cannot bill more than was ordered. If the campaign under-delivers or delivers exactly as needed - reference the $ Delivered number for a billable number.
You can share this article or rate it by clicking the proper link below. If you found this article useful, please tell us so that we can write more like it! Thanks!
|
|