What is Ad Wire and how do I enable it?AA-00304Ad Wire is a remnant inventory tool that allows stations to run paid advertising in their stop sets and generate incremental dollars. From time to time, our Ad Operations team gets orders directly from clients that are added to Ad Wire and if stations opt to run the ads, the station will be paid a CPM fee for any impressions generated by the station. Essentially, it’s an easy way for stations to generate money for available inventory that would otherwise go unsold. The station has full control over whether or not they want to run ads that are available in Ad Wire interface. All locally sold, locally trafficked ads will always play before any Ad Wire ads. In fact, Ad Wire ads are prioritized in a way that they will only play if there are no station, market, or corporate level ads available to be played at the time the ad unit is called. Ad Wire ads WILL NEVER replace station ads. These are remnant inventory fillers. Enabling Ad Wire is a very easy process. Simply have an Admin or Super Admin access the Client Console and click the Ad Wire link at the top of the page. The first step in signing up for Ad Wire is to submit a W-9 form to our business office so that payment disbursements can be made to the station. To complete the W-9, just click the Enter Tax Info button, complete the form and click Submit. This will send a digital copy of the form to our business office and the station will start to receive payment for any impressions that they run. Without this form, the station will not be able to receive payment even if they have opted to run Ad Wire ads. So, make sure this from is submitted before proceeding. ENABLING AD WIRE ON A STATION: 1. Have an Admin or Super Admin access their Client Console account Once a station is linked it will stay linked until it is manually unlinked. MANAGING AD WIRE INVENTORY: To add Ad Wire ads to a station inventory simply follow these steps: To remove Ad Wire ads that are currently playing on a station from a station's inventory just follow these steps: NOTES: Should you have any questions or need any further assistance whatsoever, please contact our support department by opening a ticket through the link at the top of the screen.
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